Case Study: Inca Trail Terpenes (www.IncaTrailTerpenes.com)

Difficulties of Cannabis Adjacent Businesses

An online business that’s cannabis adjacent faces a number of difficulties, including legal and financial challenges. For example, cannabis is still illegal under federal law, which makes it difficult for businesses to access traditional banking services, such as loans and credit lines. Additionally, many online platforms, such as social media and e-commerce sites, have strict policies against cannabis-related content, which can make it difficult for businesses to promote and sell their products. Furthermore, cannabis-related businesses also face strict regulations, including strict labelling and packaging requirements, which can be costly and time-consuming to comply with. These challenges make it difficult for cannabis-adjacent businesses to operate and grow online, but with the legalization of cannabis in many states, many online businesses are finding ways to navigate these challenges.

I was able to help Inca Trail Terpenes solve some of their most difficult problems such as payments, branding, and webstore functionality and standards.

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